What interests him most about being an entrepreneur is the freedom it births. The freedom to be creative and get rewarded. Travis is not the first person to question traditional employment and pursue his/her passion. Many people are just not sure if they are cut out to start up their own business. After reading "Just Startup" you will have a better understanding of the challenges ahead and whether you have the character and determination to succeed. You will be reassured that qualifications are irrelevant, and read stories about how a normal guy succeeded against the odds.
The book is designed to serve as encouragement and inspiration, while at the same time providing practical advice. When Travis decided to write a book on startups he approached it with the same innovative thinking that helped him start and build his brands. Instead of “teaching” the lessons he’s learned over the years, he creatively reveals the business side of things. There is no way to eliminate all the risks associated with starting a small business, or any business at all. However, you can improve your chances of success with good planning and preparation. While you are being entertained with Travis’ story, you’ll learn how to:
-Find your market