Tuesday, February 12, 2019
The Writer's Bulletin: 10 Ideas for a Writer's PUSH-CARD
There are so many great tools for writer’s to use for promotion, including push-cards. What is a push-card? Many businesses, including politicians, use push-cards for marketing. They are usually the size of a standard postcard, which can be easily tucked away in your satchel or purse to distribute at a moment’s notice. Sometimes called palm cards, they are designed to entice readers to purchase your book or visit your website/social media. Here are 10 ideas for creating a push-card…
1) Showcase your book cover on the entire front of the push-card. On the back of the push-card, include your logo and website.
2) Use the push-card as a postcard to mail to potential readers to announce your book, upcoming book signing/events. On the back of the push-card, leave a blank space for the recipient’s address on the right-hand side, and your announcement on the left-hand side. A postcard stamp is much cheaper than creating and mailing a flyer.
3) When creating your push-card, add your book’s ISBN, website, social media icons, and, if you have enough space, a “review” line to intrigue readers.
4) Keep your push-card vibrant and colorful to attract readers.
5) At book signing events, provide a push-card with each purchase. This will enable the reader to find your online presence quickly.
6) Push-cards do not have to be rectangular but can be printed in interesting shapes to highlight/enhance your book.
7) Don’t skimp on paper quality. Find a quality printer who uses heavier card-stock that readers can use as a souvenir (and hopefully won’t throw away).
8) When creating your push-card, leave a space for your signature. Readers like “signed” book copies, and your signature on a push-card, with a note written to the reader, can be just as valuable.
9) Think of your push-card as a mini advertisement for your book. Include them when mailing greeting cards (birthdays, holidays, etc.). Send them when paying bills or any other return correspondence.
10) Create your push-card with libraries, bookstores, and schools in mind. Make them attractive so that patrons and students will be enticed to read more.
Creating a vibrant, effective push-card will propel your marketing. Consider using your push-card instead of a business card or bookmark. Whatever you do, keep writing. Here’s wishing you success!
Miss Rodeo Florida 2020: An Interview with McKenna Andris by Gina McKnight Archived from the May 2020 Issue of Florida Equine Athlet...
Ike and Luke at home in Florida. Luke and Ike: An interview with Karen Miscovich by Gina McKnight Archived Interview from the M...
Tawny and Domino The Irish Free Thinker My interview with Author Tawny O’Hara Tawny talks about writing, dogs, goats, life, mus...
(c) Paulina Stasikowska, Artist Horses in Art: An Interview with Artist Paulina Stasikowska by Gina McKnight Archived Article fr...